About Us:
Pursuing a mindful approach to excellence in sales, and in life.
Tania Arakelian Doub
Founder & CEO
Tania Arakelian Doub is the CEO & Founder of Mindful Quadrant and the creator of the Disruptor’s Quadrant, a revolutionary approach to selling that redefines how sales professionals achieve success.
Recognizing a critical gap in traditional sales training, Tania designed the Disruptor’s Quadrant to put the seller at the center, empowering them to harness their unique purpose, motivations, and experiences as fuel on their path to quota. This transformative framework guides sellers through four pivotal stages—Discover, Decide, Design, and Disrupt—helping them declare bold goals, make intentional choices, craft strategic plans, and drive impactful daily action. With Tania’s leadership, Mindful Quadrant is setting a new industry standard, where personal alignment and deliberate intention create extraordinary outcomes.
With over two decades of quota-carrying experience, Tania understands the unrelenting focus required to sustain energy and momentum from one quarter to the next. She also knows that sales is often just hard. By learning to “Embrace Your Hard,” she has led transformative sales efforts at some of the world’s most innovative SaaS companies—including e-Dialog (eBay), Tealium, Segment (Twilio), and Salesforce—where she closed historically complex deals, elevated her companies' reputations, and fundamentally transformed how they do business.
Known for navigating the most challenging deals and creating value in demanding environments, Tania has left a lasting mark on enterprise sales. Through Mindful Quadrant, she is shifting the conversation from sales enablement - to seller enablement, empowering sales professionals to see themselves as more than their number and to fully step into their power.
Connect with Tania on LinkedIn
Tania has worked with the most innovative companies in tech sales
Tania Arakelian Doub:
Recognized as One of the Top 100 Most Powerful Women in Sales in 2024
Tania Arakelian Doub has spent over two decades elevating the sales profession, earning her recognition as one of the Top 100 Most Powerful Women in Sales by DemandBase & Women In Sales.
20+ Years of Innovation
Tania’s contributions include authoring two essential resources for sellers: “Work It, Girl!—A Modern-Day Career Guide for Women In Sales”—and “A Modern Day Sales Planner” designed to help professionals exceed their targets with daily prompts that drive consistent momentum.
Now, through her innovative Disruptor’s Quadrant Framework, Tania is challenging the status quo(ta) and redefining how sellers approach their craft. With a focus on purpose, momentum, and innovation, she is shaping the future of sales by empowering the next generation of leaders to think boldly and achieve extraordinary results.